Survey Rewards

Reasons Why You Are Rewarded In Cash for Taking Online Surveys

The amount you be rewarded with for taking each online survey is entirely at the market research site's discretion. The way they work out how much to pay each member is worked out based on how much their client is paying them for the study. If for example they were receiving £50,000 for a study which had to be sent to 100 people it would be unlikely that the survey takers would be paid any more than £70 - £80 each otherwise the market research site would not make any profits.

So why do market research sites offer cash payments to their members if this cuts into their own profits? The reason for this is to boost response rates. For example if people were sent an online survey that offered you no reward for completing it and another which was worth £20, its guaranteed that the one worth £20 would have a much higher response rate and get many more completes.

A recent study that was performed by a market research company concluded that all survey takers should be offered some kind of reward whether it be cash, cash prize draw, vouchers or another incentive to both increase response rates and to reward people for their time and efforts.

To sum all this up, by offering better incentives and rewards to survey takers means that not only will it increase response rates but also the community of each site will be much happier. This will lead to larger survey participant groups in the future and better data for the company that has paid for the study.

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